Supported keys: instagram bio template, 2019-05-15, Instagram Bio Template (ATTRACT MORE FOLLOWERS), Instagram bio template (ATTRACT MORE FOLLOWERS) // Want to attract more followers with your Instagram bio? This video will give you a fool-proof instagram bio template so you can attract more followers and help them understand what it is you really do. This is a great Instagram tutorial for businesses so you can have some great instagram bio ideas. This will show you everything you need to know to clearly communicate what you do so you can attract more followers and get more Instagram followers! now!
As you’re looking to attract more followers on instagram, this will give you all of the instagram content ideas you need!
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Why your Instagram bio is important?
So, where to start with writing your bio?
– With a total of 150 characters, your Instagram bio should contain:
vital information – such as who you are, what do you do, the topics you’re interested in/are willing to talk about, your job role, and a way for people to reach out to you (contact information)
showcase your personality – feel free to show off your personality even in your Instagram bio (in this way, chances are you’ll attract the right kind of audience)
call-to-action – CTA is also essential, especially if the Instagram account is a business one or used as such one.
All in all, these are the most basic elements to every Instagram bio but stick with us.
We will cover so much, plus give away some super practical examples.
We will start with Instagram bio Ideas for Individuals.
If you are an individual using Instagram to create your personal brand, here are some Instagram bio ideas and examples sorted into 5 different categories:
Fashion influencers
Crypto influencers
Entrepreneurs
Lifestyle influencers
Businesses
Instagram bios for Fashion influencers + examples
With an estimated worth of $1,7 trillion, we can say the fashion industry is one of the biggest ones worldwide. So why not stand out from the crowd and grab a “piece of the cake”? Here’s how to start by writing your Instagram bio:
Name and Surname Description of her (your style) The name of her YouTube Channel A link to her second account and one for donations (you could place a link to your website)
Name and Surname Most important aspects/interestest of her life (Fashion, Self-love, and Motherhood) Her profession (Founder @Shopverie) Social proof Current Location Call-to-action Link to her other important links
Name and Surname Most important aspects of her life Her role (Founder to @chiaraferragnibrand) A place for a unique hashtag and a call-to-action for the series A link to her collection in the stores
A bio on Instagram is a description of your account that can be up to 150 characters long and sits at the very top of your profile page, next to your profile picture. It’s a snapshot of your Instagram account and a quick way to show users who you are and what you’re about.
Because of the limited character count, an Instagram bio needs to be concise, easy to read and informative… but don’t be afraid to have fun with it. Emojis and jokes are fair game, even for professionals using the platform. After reading your bio, people should understand what you do and why they should follow you.
What makes a good bio for Instagram?
A good Instagram bio is a bio that users can’t resist interacting with, whether it’s by slamming that “follow” button, scrolling through (and liking and commenting on) your content, watching your story highlights or sending your Instagram profile to friends. The best Instagram bios are short and sweet, and genuinely convey your personality as a creator or brand.
For more details, watch our video on making the PERFECT Instagram bio:
When you’re dreaming up your bio, try asking yourself these questions — especially if you’re using Instagram for business:
What is your brand promise?
How about your brand personality: Funny? Serious? Informative? Playful?
What are your special skills?
Are you a local business? National? Global?
What makes your product or service unique?
What is the first thing you want people to do after they visit your profile?
On that last point: All good marketing materials should include a clear and compelling call to action. Good Insta bios are no exception. Give visitors clear direction if you want them to click the link in your bio, follow your account or take a different specific action.
You might want to add a link to your bio to send people to a page where they can buy your products, or you might have a different conversion goal in mind. Maybe you want people to Like your Facebook page, follow you on TikTok or sign up for your newsletter.
If your goal is to build an Instagram following, your call to action might be simply to ask visitors to press that follow button, or to share their photos with a branded hashtag.
An Instagram bio is the small area under your username where you can share some details about yourself or your brand. Your Instagram bio can include a brief self or brand description, contact information, emojis, hashtags and more.
Here’s an example of one of the best bios on Instagram:
Marie Forleo has a strong Insta bio. The first line is used to describe who she is: ‘CEO. Writer. #MarieTV. Fancy Dancer.’
The second line of her cool bio is used for social proof: ‘Named by Oprah “Thought leader for next generation.”’ I don’t know about you, but to me, this says that she’s worth following.
The third line of this short bio for Instagram describes what she does: ‘Learn to get *anything* you want.’
And the last line is her CTA, which links to a free content download. She also included two emojis to make the text easier to read and draw extra attention.
If you’re looking for Instagram bio ideas for girls, Marie Forleo’s Instagram bio formula is worth copying.
Instagram Bio Template to Follow
You can write your Instagram bio any way you want to. Here are a few Instagram bio tips that you might want to add based on popular trends. If you want to become an Instagram master, follow these tips and sign up for theInstagram course today.
1. Include a Description of Yourself
The best Instagram bios tend to have a self-description. Things to consider adding: your job title(s), the company you own or work for, some claims to fame, things you love, and what makes you stand out.
Queen Latifah’s Instagram bio does a great job of describing her. In the first line of her bio she writes, ‘Actor/Rapper/Singer/Producer.’ When people visit her fanpage, they’ll learn that she’s more than just an actor and may check out her other gigs to learn more about her.
Plus, that little blue tick shows up on her page, so people will immediately understand that she’s famous when visiting her Instagram account. One of the Instagram bio tips Queen Latifah teaches us is that you can learn a lot about a person even from a short bio.
2. List Your Interests
To make a good first impression, you need to connect with your audience.
How can you do that? By sharing your interests.
For example Paola Antonini’s Instagram bio shares a subtle hint about who she is and what her Instagram is all about. For her interests, she shares, “Lifestyle | Travel | Gratitude.”
When you see the word gratitude thrown in there, you get a little intrigued. And after scrolling through some pictures, you immediately see that she has a prosthetic leg.
And much of her Instagram includes pictures of her living life, travelling, and having fun, which makes her interesting to follow. Pretty sure her 2.6 million followers agree.
The best bio will always be the one that’s easy to read and takes your most enticing interests, which are two important Instagram bio tips to copy.
If you’re the owner of a fan page or business, or you’re a public figure, your Instagram bio should include your contact information.
Most people write something like ‘For business enquiries, email name@email.com.’ You can also direct people to your DM for sending messages.
The app company A Color Story includes their email address in their Instagram bio for easy communication. The whole goal of social media is to be social, after all, so making your contact information more accessible is one of those Instagram bio tips you have to follow.
4. Add a Call to Action
Whether you’re a business owner or an influencer, having a call to action in your Instagram bio is a must.
Remember: you’ve got one link that you can include for users to click on. So throw in a request to ‘sign up for my course,’ ‘check out my latest blog post,’ or ‘shop the hottest fashion products now.’
Tony Robbins’ Instagram bio example includes the CTA ‘👇 Watch the Documentary 🎥.’ The finger emoji points down to the link to get some extra attention.
Yep – there are four different types of video on Instagram alone.
And it’s important to understand the differences and quirks.
Each type of Instagram video has different specifications and suits some situations more than others, although the best Instagram video format is MP4.
Here’s a quick rundown of the four types of Instagram video and the recommended specifications for each.
1. Feed Instagram Videos
Standard Instagram videos have been viewable in the Instagram feed since way back in 2013. You’ll see them while scrolling down your feed or browsing the explore tab.
Most brands use feed videos to share their more professional and planned-out Instagram videos.
These videos can be vertical, square, or horizontal.
Length: Ranges from 3 seconds to 60 seconds
Orientation: Vertical, square, or horizontal
Aspect Ratio: A minimum of 1.91:1 and a maximum of 4:5
Dimensions: 1080 by 608 pixels for portrait / 1080 by 1350 pixels for landscape
2. Instagram Video Stories
Instagram Stories launched in 2016 to compete with Snapchat Stories.
These vertical video snippets tend to be rougher around the edges than feed videos. Many accounts use Instagram Story videos to showcase the more personal side of their brand to their Instagram followers.
Length: Up to 15 seconds per Instagram Story video
Like Instagram Stories, Instagram Live videos are often spontaneous and uncut. As a result, most viewers won’t expect an Instagram Live video to be as professional or as polished as a Feed video.
Instead, it’s all about genuine connection and authenticity.
Length: Instagram Live video can be up to 60-minutes long
Orientation: Vertical
Aspect Ratio: 9:16
Dimensions: 1080 by 1920 pixels
4. IGTV Videos
IGTV is a relatively new Instagram video format that was launched in 2018 in an effort to meet the growing demands of video content consumption.
The service can be accessed from the Instagram app or from a dedicated IGTV app.
IGTV is still in the early stages of widespread adoption, but it’s likely that IGTV will continue to grow as more Instagram users start using the medium.
Length: Between 15-seconds and 10-minutes long (unless you have a lot of followers or get verified, in which case videos can be up to 60-minutes long)
Selena Gomez might be one of the biggest pop stars today but that’s not the only accomplishment she can sing about. With over 156 million Instagram followers, her account is one of the most popular Instagram accounts out there. How’d she become so popular? It could be due to her down to earth personality. Gomez is a person that most people can relate to. And she’s not afraid to elevate those around her by giving them shout-outs. Her photos are all captivating, too. She shares glimpses of behind the scenes photos and videos with her fans. If you’re trying to build yourself up as an influencer, Selena Gomez is probably the best Instagram account to follow.
2. Cristiano Ronaldo
Footballer Cristiano Ronaldo heads the ranking of the most popular Instagram accounts. He’s the most-followed person on Instagram with almost 182 million followers. Instagram’s own account is in first place with more than 312 million followers. Cristiano regularly shares photos of himself and his family, his travel, and football.
3. Humans of NY
Humans of NY was the first of its kind when it first launched. Brandon Stanton would photograph random people in NY and tell their story in the photo caption. It’s one of the rare Instagram accounts where the captions are more powerful than the photos. Followers get an inside look into who individual people are. People they may have passed on the street without a second glance. This Instagram account also does features in different parts of the world like Cairo to give people an inside look into other cultures.The best thing about Human of NY is that it helps humanize the people in photos and get an inside look into people’s lives.
4. Doug the Pug
It’s time for a brief paws on the humans who are crushing it on Instagram to give a shout-out to a four-legged superstar: Doug the Pug. Doug is one of the rare breeds born for the celebrity lifestyle. He’s everything you’d want in a celebrity pug: entertaining, relatable, funny, and just a treat to watch. His iconic videos revolve around reenacting movies and TV shows. So, it’s no wonder his nickname is King of Pop Culture. If you’re building an Instagram account to help make your pet a celebrity, Doug the Pug is a great source of inspiration. But it’s not just about taking pictures or recording videos of your pet. It’s about treating your pet like a brand and giving him or her a consistent personality that is clearly shown with every piece of content you create.
5. Kylie Cosmetics
Kylie Jenner might only be 22 years old but she owns two of the best Instagram accounts: her own and Kylie Cosmetics. While Kylie Cosmetics doesn’t even make up 16% of her personal followers, her brand still made an astounding $900 million in under three years. And while her sales are not all from Instagram, her photos sure do help. Countless posts feature her products in plain view, and occasionally she’ll thrown in a picture of herself, but overall the Kylie Cosmetics Insta account is a product feed for her collection. If you’re an online retailer in the beauty niche, use Kylie Cosmetics as inspiration instead of just winging it.
6. KKW Beauty
Now, we don’t want to start any sibling rivalries so we figured it’d be best to follow up Kylie Jenner with her big sister Kim. Instagram accounts can’t get much more flawless than KKW Beauty’s and Kim Kardashian’s. Considering how the Kardashians use their personal brands to sell products, influencers can learn a few tricks from studying KKW Beauty. Images of models or beauty looks alternate against product photos. Also, traditional beauty brands can learn a lot about inclusivity by checking out this Instagram account. Models used in images are of various races and ethnicities, showing that Kim understands her target market: a global audience.
7. Gary Vaynerchuk
If any businessman should get crowned the King of Instagram it’d be Gary Vaynerchuk. How this man has time to post two to four times a day, no one knows. Especially, since he’s also posting on other social platforms, running a podcast, hustlin’ as an investor and CEO of two brands. If you’re looking to post on social media sites more consistently, you can use a marketing automation tool like Later. However, posting often isn’t his only strength. He’s great at experimenting and evolving too. You’ll notice most of his content is in video form. But he’ll also add text to the top and bottom of his videos to try to get people to watch that specific piece of content and hook ‘em in. His Instagram account is marketing at it’s finest.
8. ToyShades
Instagram accounts like ToyShades show that you can literally show off your product in every picture without being too shady. Their Instagram pictures show customers wearing their sunglasses out and about. While each picture is distinct they’re still unified by a common visual consistency. All their photos have an urban feel to them. ToyShades even has some pretty popular influencers wearing their products. So if you’re looking for a spec-tacular Instagram account to follow, ToyShades’ future on Instagram shines bright. Want influencers to help market your products? Refersion helps you track sales and pay influencers for sponsored posts.
9. Dumped Wife’s Revenge
Sometimes the best Instagram accounts find inspiration from the most unexpected situations. Dianne Laurance might’ve been dumped by her husband for a younger woman, but boy does she have the last laugh. How does she get her revenge? By living her fabulous life. Her Instagram captions always share a positive message about taking care of yourself, being the best version of yourself, or just having fun goofing around. Her inspirational videos are sassy and remind you that you can still have a massive impact regardless of what obstacles get thrown your way. Laurance shows that you don’t need a brand to build a successful Instagram account, all you need to tell is a great story.
10. So Worth Loving
There’s nothing greater than the power of love. So it’s pretty heartwarming that So Worth Loving’s Instagram account made its way to this list. While they’re pretty open about showing off their inspiring t-shirts and store products, the real love from this Instagram account comes from their inspiring quote posts. Everyone has bad days so it’s great to see a brand spread more positivity in the world. From posts that share messages like “You are not a burden” to t-shirts that read “love you love people,” it’s pretty clear that this brand loves harder than most. If you check out the comments, you’ll see that they still respond to comments despite having over 59.1k followers. The real lesson to learn from this Instagram account is to spread positivity in the world and build strong relationships with your customers.
11. National Geographic Travel
You might never get the chance to travel the world, but with National Geographic Travel you sure do get to see a lot of it. Have you ever looked at a photo and been completely and utterly captivated by its magnificent beauty? Because that’s exactly what National Geographic does on Instagram. They help you escape your everyday life and see the world’s greatest wonders while scrolling through your phone. Each photo gets hundreds of thousands of likes. If you don’t have the photography skills to take your own photos, you can use Repost, an app that allows you to repost other people’s photographs and credit the source as long as you have permission.
12. Ayr
While it may be tempting to have square photos, Ayr clearly likes setting themselves apart from the pack. Their photos alternate between landscape and vertical views. When scrolling through your feed, you’ll instantly recognize an Ayr photo. You can create vertical photos by clicking the icon with two arrows in the app. Creating photos this way is a simple way to differentiate your photos from competitors in your niche. And with all the extra white space around your photos, emphasis is added on the products within your picture.
13. Doctor Mike
Doctor Mike will remind you to check-up on your Instagram strategy. His Instagram account isn’t only about him being a doctor. He shows that you can totally have a consistent brand while also showing off other parts of who you really are. He also posts men’s fashion and fitness pictures. And he constantly teaches his fans to face their biggest fears by facing them himself. He’ll steal your heart with his down to earth posts. So remember, you don’t need to be a model, businessperson, or celebrity to build a massive Instagram following. All you need to be is yourself.
14. Semi Sweet Mike
Instagram accounts don’t get much sweeter than Semi Sweet Mike. His unique Instagram photos include cookie designs in the same consistent style. His online store sells cookie cutters. However, instead of showing the product he shares a finished batch of delectable cookies. The baked-in lesson from this Instagram account is that you should share what your product is capable of. Anyone can post a picture of a cookie cutter, but it’s far more impressive to showcase the finished design to entice people into buying.
15. Casetify
There’s nothing phoney about Casetify. With vibrant colors, unique video concepts, and stunning influencer photos, Casetify is in a whole other galaxy when it comes to visual quality. To showcase their phone cases’ durability they created a video of a hammer smashing their phone yet leaving it unscathed. When it comes to creativity, each Instagram post is packed with it. From phones falling into cereal bowls to slime being used to protect your phone, there’s a never-ending flow of creative juices from their social team. If you’re looking for outside of the box ideas, this Instagram account should be your first choice.
16. Beardbrand
Beardbrand is one of those Instagram accounts that just keeps growing on you. Beard aficionados will love Beardbrand’s balance between beard and product photos. Their photos are often credited to the same photographer, which helps maintain a consistent style that keeps men coming back to their page. Beardbrand’s product photo ‘stache is kept fresh too. With consistent themes of patterns, color contrasts, and visual balance, all the rules of photography are perfectly executed.
17. Tattly
Tattly’s popularity definitely isn’t as temporary as their tattoos. Their fake tattoos, designed by real artists, aren’t just scattered in images on their social media. Nope, they showcase their products on hands, apply them to products as decoration, and show behind the scenes looks. With 100k followers on Instagram, it’s pretty safe to say you won’t regret following Tattly, unlike that permanent tattoo you got about your ex. The biggest lesson to learn from this brand is that by highlighting all practical (and quirky) uses of your products, you can build a brand that goes beyond cliches of tatted up rockers.
18. Penguin Random House
If there’s one Instagram account you won’t skim through, it’s Penguin Random House. They showcase their books in different settings – on table tops, at picnics, and on bookshelves. Their Instagram captions sometimes tell the stories of their own adventures and travels while giving a subtle nod to the book in the picture. Other times, they’ll give a synopsis of what the book is about. Penguin Random House is a great example of how to style your photos. They don’t merely place their book on the table, they also introduce other elements into the picture like snacks, coffee, or people to make the picture look more natural and visually appealing.
19. Leesa
Looking for Instagram accounts to follow? Well, they don’t get much bedder than mattress company Leesa. Nobody wants to see an endless wave of mattress pictures on Instagram. However, Leesa doesn’t make the mattress the focal point of their pictures. Often their mattresses are display in a well decorated room making it more of a home decor picture. They’ll show pictures of couples in bed, adorable baby pictures, and a ton of pictures of dogs resting on a comfy Leesa mattress. So when it comes to their photos, engagement comes from these other elements. That keeps potential customers following along with your page, but also keeps your brand top of mind when they’re finally ready to spring into action and buy.
20. Ana Marques
When you think of a great Instagram account, you might think of a vibrant brand that stands out while you scroll. However, Ana Marques proves that even subtle, quiet, tranquil, and minimalistic photos can be more captivating than how most approach the social app. Her photos maintain a consistent feel to them and often only offer a glimpse of an object – a trademark of her minimalist style. The biggest lesson from Instagram accounts like this is that less is more.
21. Bremont
Most watch companies showcase their watches on arms stretched out in landscapes around the world. But Bremont isn’t like most watch companies. Their watches are geared to a specific type of audience – namely military folks – and they build their Instagram account to cater to them. Most of their photos include airplanes and the mechanics behind the watches. By emphasizing the durability of their products Bremont shows us that the secret to building a great brand is to cater directly to your audience instead of copying what everyone else is doing.
22. Sand Cloud
Sand Cloud is one of the best Instagram accounts to follow if you’re looking for a mission-driven brand. Their content goes beyond product posts and dives deep into oceanography. Why? Well, they donate a portion of sales to marine life, or as they say #savethefishies. Beyond that, they regularly share pictures from brand ambassadors. They even promote their ambassador program in their Instagram profile. By having an ambassador program, you can potentially gain more followers and increase your store’s sales.
23. Adele
Adele might have one of the most powerful voices in music but she shows off a different side of herself on her Instagram account. For her birthday celebration, she dressed up as Kate Winslet – life jacket and all – showing off her love of Titanic. She’ll post pictures of her wearing ridiculous makeup looks, including some epic old lady pics. Her posts tend to be playful and positive. She’s built up her friends by promoting their work. But also opens dialogues about serious issues like postpartum psychosis. Adele reminds everyone not to take yourself too seriously and to be a positive force in a world of negativity.
24. Blake Lively (& Ryan Reynolds)
While Hollywood couple Blake Lively and Ryan Reynolds both have some of the best Instagram accounts to follow, it’s their interaction with each other that’s quite powerful. The power couple regularly troll each other on Instagram and it always makes headlines because it’s just hilarious to watch. The real lesson here is that it’s not just about what you post on your Instagram account, but how you engage with other people. So don’t be afraid to poke fun at other Instagram accounts, but remember to be playful and light-hearted. You don’t want to go around making enemies.
25. National Portrait Gallery
Now, let me draw your attention to National Portrait Gallery’s Instagram account. As the art gallery with the most portraits, their Instagram account has countless portrait pictures shared with the world. Beyond great images, they sometimes have the artist share a story detailing how the painting came to life. But it’s done in an Instagram-friendly documentary kind of way. So it’s short and sweet but also very descriptive. Their Instagram captions also tell mini stories about the person in the portrait to give you the full picture about the portrait.
26. Master Dynamic
Instagram is more than just pictures and well-written captions. Master Dynamic, a sound tools brand, gives audiophiles soundbites on their Instagram account too. Their videos all include sounds, as well as movement of floating objects near their products. This gives followers a sense of how powerful their speakers are. . Kind of makes you want to buy their product and find out for yourself. Don’t be afraid to experiment with audio when creating videos for your Instagram account. Master Dynamic shows us just how effective sound can really be.
27. GoldieBlox
Instagram isn’t only for adults, it’s for kids too! With a minimum age of 13 to sign up for Instagram, GoldieBlox promotes their engineering toys on Instagram. While it’s pretty cool seeing engineering toys geared to young girls, it’s spectacular that each Instagram post is also catered to a younger audience. GoldieBlox’s posts are positive, playful, gamified, and colorful pictures. Their Instagram captions use puns, emojis, hashtags, and quizzes to create a fun vibe that matches the vibrancy of their photos. If you’re looking to attract a younger audience on Instagram, GoldieBlox can teach you how to be hip with the cool kids.
28. Luxy Hair
Hair we are at one of the best Instagram accounts to follow: Luxy Hair. Their hair extensions are shown in every picture, but they’re not showcased as product photos. Instead, their hair products are shown out in the wild – in front of the Eiffel Tower, at the beach, strolling through the country. The reality is most product photos won’t look great on Instagram. However, showing customers using your products can really help you build a massive Instagram following. Every picture highlights the long flowing hair of the customer. Most pictures don’t show the customers’ faces so you can imagine yourself with the hair instead. Brilliant!
29. Flavnt Streetwear
The best thing about Flavnt Streetwear’s Instagram account is how real the people are. From sticking-out-your_tongue photos to people flashing peace signs to pictures from real customers, Flavnt Streetwear represents authenticity at its finest. Most brands focus on sharing influencer photos. But a great brand spreads the love to the people they care about most: their customers. Flavnt has amassed tens of thousands of followers by staying true to their fanbase. So when building up your Instagram account always remember who helped your brand get to where you are.
30. Gymshark
They’re lean, mean, Instagramming machines. Aside from pumping iron, Gymshark also pumps out some pretty great Instagram posts. To help promote their clothing line, they partner with influencers (the most muscular influencers you’ll ever find) who basically help remind you that it’s time to get off Instagram and go workout. If you love looking at pictures of professional athletes for #fitspo, Gymshark is often celebrating big wins on their page. From Olympia to UFC, top athletes are rocking Gymshark wear (and they look pretty darn good in it). Gymshark teaches us that when it comes to standing out in a crowded marketplace, it’s all about partnering with the right people who’ll represent your brand well.
31. Kawaii Pen Shop
Who’s got the cutest Instagram account? Kawaii Pen Shop will proudly take the title. Their products? Adorable. Their inspirational posts? Just as cute. From messages of positivity to cute graphics to their kawaii products, this brand knows how to succeed on Instagram. Their posts all maintain a consistent pastel tone to help make them more recognizable in their feed. While product photos can often come across as salesy, Kawaii products are naturally Instagram-ready making it the greatest place to market this brand. What can you learn from Kawaii Pen Shop? Market your products on the right platform and you could skyrocket your success.
32. Hacienda Montaecristo
Hacienda Montaecristo’s Instagram account is a work of art. The clothing line’s pictures use grayscale and antique filters to create a consistent tone among all their pictures. And once you see one of their pictures, it’s instantly recognizable. However, they take advantage of grids as well. You can use a tool like 9square, an Instagram app that’ll cut your picture into a grid, and post the entire grid to Instagram. While the grids can look weird in the Newsfeed, they look pretty cool while you scroll through someone’s Instagram profile. Another cool thing about this Instagram account is that they maintain their Mexican heritage throughout their branding. Where their products are made is just as much a part of their brand story as their products themselves.
33. Sweet Daze Dessert Bar
If there’s one Instagram account that’ll make your mouth water it’s Sweet Daze Dessert Bar. They’ve been on Instagram for just over a year and have already amassed a massive 120k+ following. It’s not just that they create awesome desserts, it’s that they take photos that literally make you salivate. Now, that’s some good photography! They might not post new photos every day, but their photos still get thousands of likes. What can you learn from Sweet Daze Dessert Bar? Your photos should make it impossible for someone to resist temptation. When they see your photos, make them want whatever you’re selling right now on Instagram. It’s all about mastering the angle.
34. Letterfolk
With witty letter board sayings and well-designed Instagram photos, Letterfolk will have you LOLing while helping you reach your creative peak. They regularly repost their customers’ photos. This helps build a relationship with their customers, and it also helps offset the amount of content they need to create themselves. The biggest lesson you’ll learn from Letterfolk is how to visually display your product in your Instagram pictures.
35. Mizzen + Main
Mizzen + Main showcases their menswear line with a thoughtful approach. Their bio clearly states what they offer – “the best damn dress shirt” – which piques your curiosity as to why it’s the best damn dress shirt but also tells you that you should probably continue to check them out. Some of their Instagram posts even tie into this one sentence. They’ll show a before picture of a person sweating in a competitor’s dress shirt. And follow it up with an after picture that shows a person looking sharp in their fitted and sweat-proof dress shirt. And if you’re wondering if the shirt actually works, I’ve bought it before for my partner and he wears it all the time. So yeah, it’s the best damn dress shirt and a damn good Instagram account too.
36. Ivory and Deene
Clean, crisp, and white. It’s a style popularized by many Instagrammers but it’s especially effective when done by Ivory and Deene. From white houses to white walls, the bright white colors create a clean look and luxurious look. Their photos often include a touch of greenery, which helps bring the photo to life. As Ivory and Deene sells luxury home decor products, their photos help maintain a consistent brand image. Often times, especially in home decor, the color white helps create a more polished photo. So don’t be afraid to use neutral color palettes to add a pop of color with plants or flowers.
37. Idafrosk
While Ida Skivenes doesn’t post regularly, you’ll still find a whole bunch of delectable food art on her Instagram account. Each Instagram post uses food to create cute kid-friendly designs. Her 260k+ followers are treated to pictures that showcase her stellar creativity and are completely different than anything else you’d fine online in the food space. Each post is completely original so it’s not just another copycat of another picture online. The secret recipe to building a successful Instagram account is to create unique content using your imagination and take your creativity to the next level.
38. James Charles
James Charles is one of the greatest makeup artists of this generation. With over 15.9 million followers, it’s clear that James’ followers think so too. You’ll find a never-ending stream of stunning makeup art on James’ Instagram account. From vibrant eye looks to colorful face art, the level of creativity on this page will leave you in awe. Photoshop couldn’t do it better. James’ Instagram account shows that to succeed on Instagram all you need to do is play to your strengths. By showcasing what you do best, you can help inspire a world of people.
39. Loving Not Working
If you’re looking to break away from your 9 to 5, your biggest source of inspiration can come from none other than Loving Not Working. Her quotes are relatable. Her Instagram captions are the brutal, honest truth about exactly what entrepreneurs face. What’s the secret formula for the success of this Instagram account? The advice is practical, the emotions pinpoint your exact feelings, and the images help encourage you go after something beyond what you already have. I mean wouldn’t you rather be on a beach right now rather than at your 9 to 5 job right now?
40. Hot Dudes with Dogs
One of the recurring themes among the Instagram accounts on this list is consistency. It gives a reason for people to follow you as there’s an expectation that you’ll continue to deliver the same type of content. Hot Dudes with Dogs delivers a daily dose of pictures of… yup, hot dudes with dogs. The really clever thing about this Instagram account is that it’s one of the rare ideas that are absolutely made to go viral. The dogs add the aww factor and the good-looking dudes bring the heat, creating a viral element that helped bring this page over 470k followers.
41. Jessica Walsh
Jessica Walsh carefully designs her Instagram account with just as much creativity as she does her design work. It’s not surprising that a professional designer would end up on this list. She’ll use her work to tell a story about the happenings in her life. She recently posted a picture of toast burning up in flames in a toaster that read “Burnt Out.” Her caption detailed a relatable story about her struggles with exhaustion. And with over 270+ comments, it was clear that people could relate to her story. When building your own Instagram account, use your caption to tell the story beyond what the picture tells. It helps give your audience an inside look into who you or your brand is.
42. Common Deer
Balance and symmetry. You don’t realize your Instagram photos need them until you see a photo that masters it flawlessly. After browsing a few of Common Deer’s photos, you’ll find visual patterns throughout most of their photos proving that their photographers know exactly what they’re doing. If you’re just getting started with Instagram, you can learn a lot about how to take Instagram photos just by browsing the ones on Common Deer’s page.
43. Fashion Dads
Fashion Dads is an Instagram account you can’t miss. It’s full of cute pictures of dads being dads, while trying to be trendy and fashionable.
44. Baddie Winkle
Meet Baddie Winkle. As her profile states, she’s been “stealing your man since 1928”. She’s fun, she’s full of color, and she’s got us hooked. Go check her profile out!
45. This Old Shirt
If you’re into vintage t-shirts, This Old Shirt is the right place for you to be. Go check the profile out. And keep scrolling.
46. My Day With Leo
My Day With Leo is an Instagram profile like no other. Joel Strong has a special talent to merge 2D with 3D. He cuts out pictures of famous people’s heads and photographs them in various different locations, on a live person’s body. He makes it look so effortless. Go check out this Instagram profile. It’s exploding with creativity.
47. 70s Babes
Feeling nostalgic for the 70s? 70s Babes has all that you’re craving for with these beautiful snaps from the 1970s.
48. Beige Cardigan
The Beige Cardigan Instagram account is guaranteed to give you a chuckle. It’s managed to gather over 3 million followers.
49. The Sartorialist
The Sartorialist is the Instagram profile of blogger and photographer Scott Schuman. If you’re interested in runway or sidewalk fashion, check out his profile for inspiration from the striking photographs he takes.
50. Dogs of Instagram
There can never be enough dog pictures. That’s why Dogs of Instagram exists. Follow this Instagram profile, if you want to see dogs relaxing, eating, playing, sleeping, and everything else you can think of!
51. Sara Shakeel
This original crystal artist fulfils all our glittery cravings. Sara Shakeel conveys emotion through shiny crystals, rainbows, flowers, and many other pretty patterns. Go check out her unique style.
52. Shopify
What’s the best Instagram account to follow? Shopify, of course! They constantly ship out random ecommerce facts, inspirational quotes, and incredible success stories on their Instagram page. They regularly ask fun questions that’ll help you level up your online stores. Plus, you can learn a lot from the answers of other successful entrepreneurs experts who join them for our Instagram Live Q&A’s.
Conclusion
The best Instagram accounts to follow tend to speak directly to their target audience. They’re not afraid to be different and stand out in a crowd. They tend to be positive, playful, and poke fun at themselves. But ultimately, it’s about being true to yourself and your brand. By being authentic you can build an Instagram account with a massive following no matter what you post about. There’s someone out there who wants you to share your products, your ideas, your quirkiness, and that one thing about you they can relate to.
If you’re growing tired of Instagram’s filters, check out VSCO.
This free Instagram Story app has plenty of gorgeous retro-style filters that make your digital photos look like they were taken on a Polaroid camera, like this one:
They’re subtle, classy, and you can adjust each filter to your liking.
Just find one great filter that you love and use it on all of your Instagram Stories to develop a cohesive and consistent brand aesthetic with minimal effort.
Plus, VSCO also provides a number of standard photo editing tools so you can do all of your edits in one app when you need to save time.
Great for: Intuitive photo editing and artistic overlays.
Afterlight 2 is a feature-packed photo editing app with an intuitive interface.
Aside from the basic photo editing features that you would expect to find, Afterlight 2 provides more than 128 frames and filters to choose from. Some of these overlays can make even the most simple photo look incredible.
The vintage film filters and dusty-effect overlays are particularly good.
This Instagram Story app costs $0.99, but there’s no monthly subscription fee or hidden costs.
Great for: Creating professional-looking graphics on the fly.
With more than 124,000 reviews on the iOS app store rating it as 4.9 stars, Canva is a must-have free graphic design tool.
This free Instagram Story app enables you to customize virtually every aspect of your design using Canva’s library of frames, stock photos, graphics, and fonts.
This Instagram Story app is simple and effective. It comes with more than 45 artistic fonts and powerful text editing capabilities, including text curving, opacity adjuster, and shadow controls.
You can use it to add multiple captions and edit each one separately to ensure your Instagram Stories stand out.
Whenever you want to share a picture of some delicious food, use Foodie.
This free Instagram Story app will take your food pics to the next level with more than 30 filters and a suite of editing tools designed specifically for food pictures.
The best part? Foodie helps you capture a perfect top view photo.
Great for: Writing and drawing on your Stories by hand.
A Design Kit is jam-packed with stickers, backgrounds, textures, and effects.
This Instagram Story app has pencil and brush tools that you can use to draw and write on your photos. It’s the perfect way to add an artistic touch to your stories.
For inspiration, check out the #ADesignKit community hashtag to see designs from other users.
You can use this Instagram Story app to add graphics and blend different images together to create stunning designs.
Like most professional image editing apps, Enlight Photofox lets you add and customize different layers to create the perfect image.
Unfortunately, the free version restricts you to just two layers. To unlock the premium features you’ll need to pay $2.74 per month or the one-time fee of $64.99.
Visage makes it quick and easy to retouch selfies and portrait photos.
You can use this Instagram Story app to reduce skin shine, smooth skin, whiten teeth, remove red-eye, and even apply eye makeup.
The free version displays a lot of ads and includes a branded hashtag, so you’ll probably want to upgrade for $4.99 per month or $9.99 per year to avoid these downsides.
Great for: Retouching and adjusting facial features.
If you’re looking for some serious portrait editing power, check out Adobe Photoshop Fix.
This Instagram Story app doesn’t just let you smooth skin, remove blemishes, and whiten teeth – you can also use it to make detailed adjustments to the facial features themselves with just a few taps and swipes.
You can also use Adobe Photoshop Fix it to adjust colors, highlights, shadows, and more.
Attract the right people to your profile using Hashtags on Instagram
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100% Privacy. We will never spam you.
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Let me say this out loud – Your Instagram bio is probably the most important part of your Instagram.
I can’t believe how many people don’t put the work into creating a compelling bio and wasting a lot of time working on advanced strategies even though they didn’t do the first, the most important step.
If someone visits your profile, you want them to click on the link in your bio.
That’s the only way how to get more traffic for your web and business, how to generate more leads, customers, and profit…
Because this is the only place where you can put a clickable link on Instagram. (You can’t put it in the caption of your posts)
Note: Since last year, you can include a clickable (swipe up) link on your stories as well, but only if you have 10,000 followers – I’ve written a detailed guide on how to use this feature even if you have fewer followers and Instagram doesn’t allow you to use this feature.
But they have to have a reason to click on that link… And that’s the message in your BIO.
That’s why you need to make it extremely compelling.
You are only allowed to use 140 character limit and
I’m going to show you some great examples of how you can use that Instagram bio space.
Some real example from big, successful accounts as well.
The simple, but effective formula on how to create a BIO.
What exactly include in your Instagram BIO
I’m going to give a couple of proven Instagram bio templates
If you put effort into this lesson, you will set up your Instagram account for massive success!
Formula #1: problem question + answer with CTA to your link
Let’s say you teach people how to start an online business.
A great example would be:
‘Want to start an online business but don’t know where to start?’ Get OUR FREE step by step guide! ???
So question that most of your audience has + answer that forces them to click the link in your bio.
This formula works extremely well.
Another example would be:
Do you want to learn to programme but don’t know if you have what it takes? Grab our step by step mini course for absolute beginners! (arrows)
Formula #2: ‘we help people to do X – Grab our guide on X.’
I had been trying this formula for two weeks and got more than 600 people subscribed to my email list.
Here’s how it looked on my profile:
We help people grow PROFITABLE Instagram following. NEW Checklist: Five Steps to Grow Your Instagram Like Wildfire ???
Formula #3: If you sell physical products
– Use the key benefits people will get from your products or your page (let’s say you sell health supplements, you can write something like – energy, immunity, detox, weight loss….)
– Point out if you’re selling only for certain country, continent or worldwide
– Give them CTA (call to action) example: ‘shop here by clicking the link below.’
Formula #4: Use dot points
Use ones that are short, clear, communicate to your target market and have a clear CTA.
Bonus tip #1: Use emojis – Emojis takes less space than words. You can tell much more about you/your brand using emojis, it helps to get a fresh look for your account as well.
You can emphasize your key lines with emojis & you can combine words and emojis. Use emojis that are relevant to your brand.
Bonus tip #2: Branded hashtag
Booking is doing a great job with their branded hashtag in the BIO. They encourage their users to share photos from the rooms they rented and use the hashtag #bookingyeah. It helps spread the word about booking and the users have a chance to get different bonuses and discounts.
Action Item #1: Write at least two different BIO’s using formulas above
Action Item #2: Use one bio for a week and then the other, measure which brings you more clicks and sticks to it
Action Item #3: Incorporate emojis and create a branded hashtag (if that does make sense for your business)
An Instagram bio is a short 150 character summary about yourself or your business, displayed to other users underneath your profile photo. Your bio is commonly the first engagement you have with your audience.
Your Instagram bio includes:
A 150 character description that may include contact information or other relevant details about you and your business. You can also use emojis, hashtags, and (with a bit of extra work) even line breaks to create a fun, readable bio that stands out.
One website or external link.
A display name, which you can customize separately from your handle (i.e. John Doe and @johndoe, respectively).
To edit your instagram bio, head to your instagram app and tap the thumbnail of your profile picture at the bottom right. On the next screen, you’ll see an “Edit profile” button, which will take you to your bio section.
Remember, your bio is one of the main things people look at when deciding whether or not to follow you on Instagram—so make every piece of information count.
What your Instagram bio needs to accomplish
It may not seem like you have much room to work with when you consider everything your profile should accomplish. The best Instagram bios will:
highlight essential information about your business (your brand name, category, etc.), which you can change in your profile settings
provide Instagram users with a way to get in touch with you
showcase your brand and your personality, matching your voice and style to your site and other social platforms
establish your unique selling proposition, helping your target audience understand what makes your brand valuable to them
drive valuable actions, such as sharing or viewing content, registering for an event, or heading to your site to make a purchase
Luckily, there’s an array of Instagram features you can use alongside your written bio that help cover these considerations and create a profile that helps users quickly understand your business, what you’re selling, and how they can take further action. The tips below will help you understandhow to make money from Instagram and drive traffic more effectively with a perfect bio.
An Instagram bio is the 150-character description under your username on your Instagram profile page. Your photos show users what you do. Your bio is your chance to tell them who you are.
Your Instagram bio needs to convey your brand personality and show your audience they have come to the right place. After reading your bio, people should understand what you do and why they should follow you.
That’s a lot to ask of such a small amount of text. You’ll need to employ some creative Instagram bio ideas to make your bio stand out.
What makes a good Instagram bio?
The best bio for Instagram is one that helps compel new profile visitors to stick around and click the follow button. When thinking about what to put in your Instagram bio, ask yourself the following questions:
What is your brand promise?
How about your brand personality: Funny? Serious? Informative? Playful?
What are your special skills?
Are you a local business? National? Multinational?
What makes your product or service unique?
What is the first thing you want people to do after they visit your profile?
On that last point: All good marketing material includes a clear and compelling call to action. Your Instagram bio is no exception. Give visitors clear direction.
You might want to use your Instagram link in bio to send people to a page where they can buy your products. But you might have a different conversion goal in mind. Maybe you want people to Like your Facebook page or sign up for your newsletter.
If your goal is to build an Instagram following, your call to action might be simply to ask visitors to follow your feed, or to share their photos with a branded hashtag.
Cool Instagram bio ideas
Still not sure where to start? Here are some cool Instagram bio ideas to model.
1. Funny Instagram bios
While it won’t work for every brand, sometimes humor can be a great way to break the ice.
Old Spice uses humor that aligns with their well-known ad campaigns. “MUSCLES. SMELLS.” Yup, that’s Old Spice in a nutshell.
Notice that neither of these funny Instagram bios says directly what the company does. You can only get away with this if you’re a really well-known brand. But you can always play with humor in less extreme ways if that suits your brand personality.
Using Instagram bio quotes can be a great way to express an idea or create a feeling of connection.
You could use a saying, a line from a poem or song, or any phrase that will mean something to potential followers. Just make sure to give credit where credit is due if you use someone else’s words.
The Quotations Page is a good place to start your search for good Instagram bio quotes.
Here are 15 quote ideas you can copy and paste directly into your Instagram bio.
Happiness depends upon ourselves – Aristotle
I’d rather regret the things I’ve done than regret the things I haven’t done – Lucille Ball
It is not enough that we do our best; sometimes we must do what’s required – Winston Churchill
The way to get started is to quit talking and begin doing – Walt Disney
Imagination is more important than knowledge – Albert Einstein
Energy and persistence conquer all things – Benjamin Franklin
You miss 100% of the shots you don’t take – Wayne Gretzky
Cherish forever what makes you unique, cuz you’re really a yawn if it goes – Bette Midler
If you don’t like the road you’re walking, start paving another one – Dolly Parton
The only impossible journey is the one you never begin – Tony Robbins
Never let the fear of striking out keep you from playing the game – Babe Ruth
Action is eloquence – William Shakespeare
A man cannot be comfortable without his own approval – Mark Twain
You can be the lead in your own life – Kerry Washington
When the whole world is silent, even one voice becomes powerful – Malala Yousafzai
3. Creative Instagram bios
If you want to stand out from the crowd, and it makes sense for your brand personality, you can get creative with tricks like emojis and puns.
MeUndies uses a clever pun and a cheeky peach to highlight their brand promise, while Wendy’s goes all-emoji to let you know that their Insta feed is all burgers, all the time.
If you can sum up what you do and what your Instagram feed is all about in just a few words, there’s no harm in doing so.
Instagram bios are not searchable, which means you don’t need to include any keywords in your bio, and nothing you write in your bio will boost your profile in Instagram search results.
(To learn more about the parts of your profile that are searchable and learn how to make your Instagram account more discoverable, check out our post on how to get followers on Instagram.)
The Oatmeal and The Globe and Mail both take a factual approach to the short Instagram bio game. The Oatmeal takes a more casual tone. The Globe highlights its achievements in a few words that get straight to the point.
You can also use your mission or value statement or your tagline as a short Instagram bio. In this case, it’s a good idea to add some secondary information like a hashtag, link, or or call to action.
Apple uses its short Instagram bio to encourage followers to share content (more on this below). Bumble sticks to its well-known tagline.
When creating a creative Instagram bio, make sure you strike the right balance. You want to be clever, but not too clever. You don’t want to alienate potential followers by being over the top.
John Fluevog Shoes makes a clever play on words that’s right in line with the brand’s playful approach to footwear. Hulu draws attention with, well, a call to attention. It’s a clever Instagram bio for a brand whose product offering is all about holding the rapt attention of its customers.
Emojis convey a lot of information in just one character. They’re a great way to highlight your brand personality and provide key details when creating a short bio for Instagram.
Emojis are also a great way to break your instagram bio up visually. They make a great substitute for bullet points.
Here are a couple of good instagram bios to model using this technique, from two wildly different sources. Alexandra Gater is a home decor YouTuber, while the NFL is, well, the NFL. If this technique can work for these two very different accounts, it can work for anyone.
Here are some common Instagram bio emojis for you to copy and paste:
?: Use in front of your physical location or address
? : Use in front of your email address
?: Use in the last line of your bio to point to your clickable URL
?: To draw attention
✈️: Commonly used by travel brands
? : To call attention to you YouTube channel
?: To indicate an achievement or award
✨: Also used to indicate an achievement, or just to show off your “sparkle”
Flags: Can be a great way to indicate your home base, or to highlight your local brand accounts in different languages or countries.
8. Instagram business bios
Great Instagram business bios tell potential followers exactly what your brand is all about so they know why they should follow and what to expect when they do.
All three of the Instagram business bios here also include a branded hashtag, which can be a good way to build a community for your brand on Instagram. We’ll go into more detail on that aspect of Instagram business bios below.
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