facebook ads sizes 2021facebook ads sizes 2021

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How to select the correct Facebook ad type and size?

If you’re just getting started with Facebook advertising, you’re likely to need some help with picking the correct ad dimensions.

After all, there are MANY possible placements…

Placements available in Facebook Ads Manager

After seeing such a wide variety of options, it is easy to get confused…

All the ad options can get confusing – Image source

Also, back in 2018, the go-to Facebook ad size used to be 1200 x 628 pixels. Now, you can publish Facebook posts that 1080 x 1080 pixels wide. This means a lot more real estate in the news feed.

For example, compare these two ads:

The 1080 x 1080px ad looks much larger

However, some Facebook placements still use the 1200 x 628 pixel layout (for example right-hand column ads).

❗ 2021 UPDATE! All Facebook ad placements are now eligible for the 1:! format ad sizes, so you don’t need to upload a landscape ad format anymore.

When creating a new Facebook ad campaign, we recommend using Automatic Placements for maximum reach.

Suggested article: 30min DYI Facebook Ad Audit for Non-marketers (and Marketers)

This means that you will need to create ads in at least 3 formats:

• 1200 x 628 pixels for Facebook Audience network (not needed anymore in 2021!)
• 1080 x 1080 pixels for Facebook and Instagram news feeds
• 1080 x 1920 pixels for Facebook and Instagram Stories

Use the Automatic Placements to scale your campaigns’ reach

You can upload the images with different dimensions under a single ad by selecting “Select a placement to customize” when editing your Facebook ads.

Below is an example of the static image ad types we use in a MeetFrank ad campaign. We used the three banner sizes listed above.

Upload 3 Facebook banner formats for a higher reach

What happens if you do not upload some of the special ad sizes?

If you don’t have time or resources to create custom image sizes for Instagram ads, you can also use the 1:1 format ads and Facebook will automatically adjust your creative for the Story placements.

Not adding a custom ad image for the Stories placement can result in slightly less good-looking ads. But you can still run them and get ok results.

Here’s the difference:

The custom ad on the left looks better

To sum this up, you can follow these three best practices:

• Use as many Facebook ad placements as possible for maximum reach.
• Upload custom image and video sizes for all the placements you’d like to use.
• If you don’t have time to create all image sizes, just go with the 1080 xs 1080px ad size.

When publishing Facebook posts, you can also use images 1080 xs 1080 pixels wide.

Alright… Let’s now take a look at the Facebook ad specs for all the available ad types, so that you can create high-performance ad creatives.

Xem chi tiết……

News Feed Single Image – Facebook ad size & specs

Facebook Single Image ad is the oldest form of Facebook advertising. It supports a brief write-up, headlines, and a single picture with a link. You can use this ad for all ad objectives apart from those associated with videos.

Source: Taboola

Image specs

• Recommended Facebook ad image size: The best size for a Facebook ad is at least 1080 x 1080 pixels, but it’s best to use the highest resolution that meets the ratio requirements since there is no maximum resolution.
• Recommended Facebook ad aspect ratio: 1.91:1 to 1:1. In general, ratios from 1.91:1 to 4:5 are supported. However, if you include a link, launch an Offer ad, or use stock images, you’ll be limited to a ratio of 1.91:1.
• Minimum Facebook ad dimensions: 600 x 600 pixels.
• Recommended file types: JPG or PNG.
• Maximum file size: 30 MB.
• Aspect ratio tolerance: 3%.

Panorama and 360 photos

For panorama or 360 photos, the aspect ratio should be 2:1. Regardless of the dimension, the photo should be less than 30,000 pixels and the total Facebook image size should be less than 135,000,000 pixels.

Specifically, 360 PNG files can be up to a maximum of 60 MB and JPEG up to a maximum of 45 MB. In addition, the recommended size for 360 photos should be less than 20-30 MB and the recommended format is JPEG. These are the maximum values for both direct Graph API and web uploads.

Facebook ad character limit

• Primary text: Up to 125 characters will appear on the ad’s preview. However, you are allowed to write longer ad copies. The viewer will see the rest when they click “See More.”
• Headline: Up to 40 characters.
• Link description: Up to 30 characters.

Pro Tip: Emojis in ads

An emoji takes up 2 characters, so take that into consideration when adding them to your ad copy 😉

If you want to easily find emojis to include in your ad copies, check out our FREE emoji keyboard.

Xem chi tiết……

Free Social Media Image Resizer Tool

Try out the FREE Social Media Image Resizer Tool to resize your images to the correct sizes and formats for Facebook Ads.

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Facebook Feed Ads Sizes

Undoubtedly the most popular advertising position is in the user’s feed. It is, therefore, the most heavily contested. You may find that your competitors are also after precisely the same slot. You can think of it as Main Street social media real estate.

You can opt for either an image ad or a video ad. Facebook has rules both relating to the image/video and the text of your ad.

Note that these are ads in-line with the user’s main feed – not the less common right-column ads that are a separate type.

Facebook Feed Image Ads

Although video is rapidly increasing in popularity, the bulk of Facebook ads still feature a single image. This is unlikely to change as it is clearly much easier to use a photograph than it is to go through the process of creating a video.

Facebook has always made a big issue of text in images. If your image contains more than 20% text, you will receive “reduced delivery” (according to the official Facebook ad specifications).  Note that Facebook ignores the text in the body copy of your ad when it does is 20% calculation.  Facebook offers a tool to ensure that you don’t have too much text in your image.

Note that there are some exceptions to Facebook’s text rule:

• Book and album covers
• Product images (showing the whole product – not zooms of logos or text on the packaging)
• Games
• Event posters

Be wary of a text-based logo. Any logo that is primarily text is counted as text regardless of its size or alignment. Similarly, watermarks and numbers all count as text for the purpose of these calculations.

The formal sizes and specifications for Facebook Feed Image ads are:

• Recommended image size: 1200 x 628 (1080 x 1080 for a 1:1 image). No maximum size restrictions
• Image ratio: 9:16 to 16:9 (no link involved), 1.9:1 to 1:1 (if there is a link)
• Images no more than 20% text
• Image file types: .jpg or .png (Note: animated GIFS should be uploaded as a video ad)
• Text: 125 characters (if there is no link)
• Headline: 25 characters (any more will appear truncated)
• Link Description: 30 characters

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Facebook Feed Video Ads

Video has grown in popularity over the last few years, so unsurprisingly there has been a large increase in Facebook feed video ads. Note that these are different from Facebook In-Stream Video Ads (which have a 10-second video limit).

Effectively, Facebook Feed Video Ads are the same as Facebook Feed Image Ads, but they use a video in place of a still image.

The formal sizes and specifications for Facebook Feed Video ads are:

• Recommended to upload the highest-resolution source video available without letter or pillar boxing (no black bars).
• Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square)
• Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16)
• Multiple acceptable video formats, but .MP4 or .MOV recommended
• Max video file size: 4GB
• Max video length: 240 minutes
• Video captions and sound: optional but recommended
• Video thumbnail image no more than 20% text
• Headline: 25 characters (any more will appear truncated)
• Link Description: 30 characters

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Facebook video ads sizes

When it comes to video, Facebook has one key recommendation to its advertisers: design for mobile first.

Facebook recommends uploading video with square (1:1) or vertical (4:5, 9:16 and 16:9) aspect ratios, to maximize compatibility on both desktop and mobile screens. The platform also recommends keeping videos short (15 seconds or less) and designing videos that work with and without sound (by enabling captions).

For best results, stick to the following specs for video ads:

Facebook feed videos

Minimum width: 120 px
Minimum height: 120 px
Resolution: at least 1080 x 1080 px
Video ratio: 4:5
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 241 minutes

For all video ad types, Facebook recommends uploading the “highest resolution source video available without letter or pillar boxing.” Facebook provides an exhaustive list of aspect ratios and features available for each ad type.

Use MP4, GIF or MOV format, with a maximum file size of 4GB, and a maximum length of 241 min.

Facebook instant article videos

Resolution: at least 1080 x 1080 px
Video ratio: 9:16 to 16:9
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 240 minutes

Facebook in-stream videos

Resolution: at least 1080 x 1080 px
Recommended video ratio: 16:9 or 1:1 (but supports from 9:16 to 9:16)
Video file size: 4GB max
Minimum video length: 5 seconds
Maximum video length: 10 minutes (limit may vary depending on objective)

Facebook Marketplace video ads

Recommended: Highest resolution available (at least 1080 x 1080 px)
Video ratio: 4:5 (but 9:16 to 16:9 is supported)
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 240 minutes

Facebook Stories ads

Recommended: Highest resolution available (at least 1080 x 1080 px)
Video ratio: 9:16 (1.91 to 9:16 supported)
Video file size: 4GB max
Maximum video length: 2 minutes

Facebook video feeds

Facebook video feeds are different from in-stream videos and Facebook videos you see on your newsfeed. When a user clicks on a video in their feed, that video will open up in a player with other video feeds below. These ads appear in those video feeds.

Recommended: Highest resolution available (at least 1080 x 1080 px)
Video ratio: 4:5 (16:9 to 9:16 supported)
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 240 minutes

Xem chi tiết……

Facebook Ad Image Size/Dimensions

Facebook ad images have a recommended resolution of 1,200 x 1,200 pixels for News Feed, Right Column, Instant Articles, Marketplace, Native Ads, and Sponsored Messages. The minimum image size is 476 x 249 px. Ad dimensions vary for Facebook Stories.

Most of the ads available to advertisers on Facebook share universal image dimensions, as explained above. However, there are specifics related to file type, character count, and image-to-text ratio that differ depending on where you place your ad.

The following is a bookmarkable key of Facebook image dimensions, sorted by the type of ad you might want to place.

Standard Facebook Ad Specs

Applies to: News Feed, Right Column, Instant Articles, Marketplace Ads

Standard Facebook image ads — such as the one designed for News Feed, above — should be uploaded as either JPG or PNG files with an image ratio of 9:16 or 16:9. In other words, the image’s height should be nine-sixteenths its width, or vice-versa.

• Image-to-text: 5:1 — If your image design includes text, keep it under 20% of the image to optimize the ad’s audience potential.
• Maximum headline: 25 characters
• Maximum text: 125 characters
• Recommended image resolution: 1,080 x 1,080 px (476 x 249 px minimum)
• Maximum link description: 30 characters
• Maximum video length: 240 minutes
• Maximum video file size: 4GB

Facebook Stories

Image ads posted as Facebook Stories last a total of five seconds or until the viewer swipes away from the Story. Your ideal image ratio is 9:16, which means the image’s height should be nine-sixteenths its width.

• Image-to-text: 5:1 — If your Facebook Story includes text, keep it under 20% of the image to optimize the Story’s audience potential.
• Minimum image resolution: Upload the highest resolution available
• Maximum video length: 120 seconds
• Maximum video file size: 4GB

Audience Network Native Ads

Native Ads on Facebook place your brand on the mobile News Feeds of users who have viewed sites and apps that are within your target audience’s network. These ads’ images should be uploaded as either JPG or PNG files with an image ratio of 16:9. In other words, the image’s height should be nine-sixteenths its width.

• Image-to-text: 5:1 — If your image design includes text, keep it under 20% of the image to optimize the ad’s audience potential.
• Maximum headline: 25 characters
• Maximum text: 125 characters
• Recommended image resolution: Upload the highest resolution available (398 x 208 px minimum)
• Maximum link description: 30 characters
• Maximum video length: 120 seconds
• Maximum video file size: 4GB

Sponsored Messages

Applies to: Sponsored Messages and Messenger Inbox

Sponsored Messages on Facebook, such as the ad by Uber, above — appear in your audience’s private inboxes in Facebook Messenger. Images should be uploaded as either JPG or PNG files with an image ratio of 9:16 or 16:9. In other words, the image’s height should be nine-sixteenths of its width, or vice-versa.

• Image-to-text: 5:1 — If your image design includes text, keep it under 20% of the image to optimize the Sponsored Message’s delivery potential.
• Maximum headline: 25 characters
• Maximum text: 125 characters
• Recommended image resolution: 1,200 x 628 px (254 x 133 px minimum)
• Maximum link description: 30 characters

Facebook carousel ads allow viewers to click through a rotating “carousel” of images all designed to elaborate on a special offer by the company paying for the ad. These ads display in most of the same places as standard Facebook ads: a user’s News Feed, the right column sidebar, through Instant Articles, and even in a user’s Facebook Messenger inbox.

Standard Carousel Image Specs

Applies to: News Feed, Right Column, Instant Articles, Marketplace, Native Network Ads

Standard Facebook Carousel ads — such as the one designed for News Feed, above — allow you to display two to 10 images in rotation all in one ad placement. Images should be uploaded as either JPG or PNG files.

• Maximum headline: 25 characters
• Maximum text: 125 characters (excluding Right Column)
• Recommended image resolution: 1,080 x 1,080 px
• Maximum link description: 20 characters (excluding Right Column, Messenger Inbox)
• Maximum image file size: 30MB
• Maximum video length: 240 minutes per card in a carousel (excluding Messenger Inbox)
• Maximum video file size: 4GB (excluding Messenger Inbox)

Instagram Stories Carousels

Instagram Stories can use carousel ads to show between two and three images or videos all in the same Story on Instagram.

Recommended image resolution: 1,080 x 1,920 px

Maximum video duration: 15 seconds per card in a carousel

Instagram Feed Carousels

Just like Facebook’s Carousel ad dimensions, Instagram Feeds can support between two and 10 cards per carousel, displayed on the homepage of a user’s Instagram feed. Images should be uploaded as either JPG or PNG files.

• Maximum text: Two rows of text (the rest will be truncated)
• Maximum number of hashtags in text: 30
• Recommended image resolution: 1,080 x 1,080 px
• Maximum image file size: 30MB
• Maximum video length: 60 seconds per card in a carousel
• Maximum video file size: 4 GB

So many ad specs, so little time. Bookmark this Facebook ads key for later and get to drafting your next eye-catching advertisement designed for you audience.

Editor’s note: This post was originally published in May 2015 and has been updated for comprehensiveness.

Originally published Mar 12, 2020 12:30:00 PM, updated February 04 2021

Xem chi tiết……

Conclusion:

It is important to upload content across social media platforms, here Facebook, to help increase engagement and portray professionalism. Following specific limits, ratios and sizes help content to be uploaded in the correct format. We hope that our exhaustive list of the best-recommended Facebook ad size and specs in 2021 helps answer your quest for the best picture size for Facebook ads. Let us know your thoughts in the comment section below!

Facebook Ad Sizes & Specs FAQs

1. What is the recommended Facebook ad image size in 2021?

The recommended Facebook ad image size 2021 is 1200 x 628 pixels.

2. How long should I run my Facebook ad?

Before deciding on the duration, it’s best to test at least 3-4 days to know how the ad is doing. Do not tweak the setting resetting the Facebook ad algorithm

3. Can you post too much on Facebook?

Posting once a day is optimal and a maximum of two posts.

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Facebook Feed Ads

Facebook Feed image ads

The Facebook News Feed is a busy place. It’s the Main Street of Facebook—people are constantly sharing photos, videos, statuses, and more. It also displays posts from friends and family, other business Pages, your groups, and advertisers. 

A Facebook single image ad can help showcase your products or brand in the News Feed. Using a compelling image of your product will intrigue people, while clear, concise ad copy will show off your brand personality and encourage people to buy.

• File Type: JPG or PNG 
• Ratio: 1.91:1 to 1:1 
• Resolution: At least 1080 x 1080 pixels 
• Maximum File Size: 30MB
• Minimum Width: 600 pixels
• Minimum Height: 600 pixels

• Text: 125 characters 
• Headline: 40 characters 
• Link description: 30 characters 

Facebook Feed video ads

Video marketing has exploded in popularity over the last few years. Cisco reports that videos are expected to become the leading traffic source for businesses in 2021, hoovering up 82% of IP traffic.  

Facebook video ads in the News Feed are an easy way to capitalize on the video craze. You can add movement and sound to capture attention and highlight your brand or products in a way that’s impossible to achieve with a static image.

• Recommended File Type: MP4, MOV or GIF 
• Ratio: 4:5 
• Resolution: At least 1080 x 1080 pixels 
• Video sound and captions: Optional, but recommended
• Duration: 1 second to 241 minutes
• Maximum File Size: 4GB
• Minimum Width: 120 pixels
• Minimum Height: 120 pixels

• Text: 125 characters 
• Headline: 40 characters 
• Link description: 30 characters 

Xem chi tiết……

Facebook Ad sizes for 2022

Facebook feed ads sizes

Facebook feed ads recommend a resolution of at least 1080 by 1080 pixels and can be a maximum of 30 megabytes. The technical minimum requirement for size is 600 by 600 pixels with no maximum. ​​Facebook supports image ratios from 1.91:1 to 4:5, though offer ads and ads with stock photos require the 1.91:1 ratio.

As far as text goes, you can have up to 40 characters in your headline, 125 characters in your primary text, and 30 characters in your description.

Facebook feed ads are the main ad type. Users see these in their Facebook feeds, mixed in with posts from their friends, groups, and pages. Facebook feed ads can be still images, animated GIFs, or videos. This includes panoramic shots and 360-degree photos.

Facebook feed ad sizes at a glance:

• Maximum file size: 30 MB
• Maximum image size: 600 x 600 pixels
• Resolution: at least 1080 x 1080 pixels; no maximum resolution
• Image ratio: 1.91:1 to 1:1

Facebook carousel ads sizes

Facebook carousel ads also show up in users’ news feeds. These Facebook ad types include multiple images or videos instead of just one. The visuals are presented in a gallery- or slideshow-like format, and you can use anywhere between two and 10 images or videos.

The ad size requirements for Facebook carousel ads are similar to Facebook feed ads. Images can be up to 30 megabytes and videos up to four megabytes, and they should be at least 1080 by 1080 pixels in resolution. You’ll want to stick to an image ratio in the range of 1.9:1 to 1:1. Videos must be at least one second long and can be as long as 240 minutes.

Other guidelines include up to 40 characters for the headline, 125 characters for the primary text, and 20 characters for the description.

Facebook carousel ad sizes at a glance:

• Maximum file size: 30 MB for images; 4 MB for videos
• Maximum image size: 600 x 600 pixels for images; 120 x 120 pixels for videos
• Resolution: at least 1080 x 1080 pixels; no maximum resolution
• Image ratio: 1.9:1 to 1:1 ​​

Facebook right column ads sizes

Facebook’s right column ads don’t show up in the main news feed. Instead, they appear on the right-hand side of Facebook pages for desktop users. Mobile users don’t see Facebook right column ads.

Some of the same ad size guidelines apply for Facebook carousel ads and right column ads. That means you can have images up to 30 megabytes or videos up to four megabytes. You can also add up to 10 visual assets, but Facebook will only display the first one for right column ads. The resolution should be at least 1080 by 1080 pixels, and videos can be from one second up to 240 minutes.

There are some differences from Facebook carousel ads, though. The image ratio on your right column ads should be 1:1. You’re limited to 40 characters for right column ad headlines, and there’s no space for any other copy.

Facebook right column ad sizes at a glance:

• Maximum file size: 30 MB for images; 4 MB for videos
• Maximum image size: 600 x 600 pixels for images; 120 x 120 pixels for videos
• Resolution: at least 1080 x 1080 pixels; no maximum resolution
• Image ratio: 1:1

Facebook in-stream video ads sizes

Facebook in-stream video ads also use the carousel format, except these appear in users’ Facebook Live feeds. In other words, when someone is watching Facebook Live videos, your in-stream video ads may appear after the user has been tuned in for at least one minute. Unlike right column ads, Facebook in-stream video ads appear only for mobile users.

You can use two to 10 videos for your in-stream video ad carousel, each ranging anywhere from one second to 240 minutes. Videos can be up to four gigabytes in size. The image ratio needs to be 1:1, and you also need a resolution of at least 1080 by 1080 pixels, though there’s no maximum resolution.

Here, you also have space for copy. This includes a 40-character headline and 20-character description, and 125 characters for primary text.

Facebook in-stream video ad sizes at a glance:

• Maximum file size: 4 GB
• Maximum image size: 120 x 120 pixels
• Resolution: at least 1080 x 1080 pixels; no maximum resolution
• Image ratio: 1:1

Learn more: Facebook Video Ads: How to Stop Scrolling Shoppers and Engage Them With Your Ad

Facebook Marketplace ads sizes

You can also run ads on Facebook Marketplace, which is the social network’s Craigslist-esque feature where users can advertise and browse items for sale. Facebook Marketplace listings are free for users, and advertisers can also pay to place their ads on this section of the site.

Facebook Marketplace ads share the same size guidelines as in-stream video ads: two to 10 videos, one second to 240 minutes each; up to 30 megabytes for images and four gigabytes for videos; at least 1080 by 1080 pixel resolution (no maximum); and a 1:1 image ratio.

You also have the same guidelines for copy: 40 characters for the headline, 20 characters for the description, and 125 characters for the primary text.

Facebook Marketplace ad sizes at a glance:

• Maximum file size: 30 MB for images; 4 GB for videos
• Maximum image size: 600 x 600 pixels for images; 120 x 120 pixels for videos
• Resolution: at least 1080 x 1080 pixels; no maximum resolution
• Image ratio: 1:1

Facebook Instant Articles ads sizes

Facebook Instant Articles are displayed to mobile users in order to optimize the content experience. These Facebook ad types are content-first and often include a fair amount of copy for users to read. That’s why they’re specifically optimized for mobile users—to make the content easier to digest and engage with from a smaller device.

The Facebook ad sizes for Instant Articles are similar to other ad types. You can have two to 10 images or videos, 30 megabytes for images and four gigabytes for videos. Videos can be anywhere between one second and 240 minutes long. You’ll need a 1:1 image ratio and at least 1080 by 1080 pixel resolution.

Again, you have space for a headline, description, and primary text. You have the same requirements as other types, 40 characters, 20 characters, and 125 characters, respectively.

Facebook Instant Articles ad sizes at a glance:

• Maximum file size: 30 MB for images; 4 GB for videos
• Maximum image size: 600 x 600 pixels for images; 120 x 120 pixels for videos
• Resolution: at least 1080 x 1080 pixels; no maximum resolution
• Image ratio: 1:1

Learn more: Setting up Shopify’s Facebook channel for marketing

Facebook Stories ads sizes

Facebook Stories are similar to Instagram Stories—these posts expire after 24 hours, so users can only see them for a limited time. Users scroll through Facebook Stories from the people and pages they follow, and they see advertisements intermittently.

Facebook Stories, or Expandable Carousel, ads have a maximum of three image cards and you can’t use video. Each image can be up to 30 megabytes in size, with a width of 500 pixels. Facebook recommends leaving at least 250 pixels at both the top and the bottom of your image to leave space for calls to action and other in-app text. The image ratio should be 1:1 and resolution at least 1080 by 1080 pixels. You also have 125 characters for primary text.

Facebook Stories ad sizes at a glance:

• Maximum file size: 30 MB
• Maximum image size: 500 pixels wide
• Resolution: at least 1080 x 1080 pixels; no maximum resolution
• Image ratio: 1:1

Facebook collection ads sizes

Facebook collection ads appear in users’ news feeds and are ideal ad formats for ecommerce brands in particular. These ads take users to a Facebook Instant Experience, which is a full-screen in-app landing page dedicated to featuring your brand and products. Users can shop directly from these landing pages.

Facebook collection ads feature a cover image or video plus three individual product images—they all share the same size guidelines. Images can be up to 30 megabytes—videos up to four gigabytes—and have at least 1080 by 1080 pixel resolution and a 1:1 image ratio.

You also get 40 characters for a headline and 125 characters for primary text.

Facebook collection ad sizes at a glance:

• Maximum file size: 30 MB for images; 4 GB for videos
• Maximum image size: 600 x 600 pixels for images; 120 x 120 pixels for videos
• Resolution: at least 1080 x 1080 pixels; no maximum resolution
• Image ratio: 1:1

Learn more: Facebook Pixel: How to Create Better Facebook Ads for More Conversions

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Facebook Feed ads

Every advertiser is fighting for space on a user’s Facebook Feed. This is the prime real estate for Facebook ads to stand out to users. Available both in image or video format, these ads will appear on both mobile and desktop. Let’s get started:

Feed ad image dimensions and guidelines

• Recommended resolution: 1080×1080.
• Minimum width and height: 600 pixels.
• Recommended aspect ratio is between 9:16 to 16:9.
• Recommended image formats are JPG and PNG.
• Images with 20% text or more could increase chances of failed delivery.

Feed ad character limits

• Text: 125 characters.
• Headline: 25 characters.
• Link description: 30 characters.

Feed video ad specs

• Recommended to upload the highest resolution video possible.
• Recommended resolution: 1080×1080.
• Captions are recommended.
• Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16).
• Recommended video formats are .MP4 and .MOV (see full list here).
• Max video file size is 4GB.
• Video length max is 240 minutes.

Feed ad character limits

• Primary text: 125 characters.
• Link description: 30 characters.
• Headline: 40 characters.

Learn more about Facebook image sizes

Make sure both your paid and organic content on Facebook has the right design specs with these resources:

• Always Up-to-Date Guide to Social Media Image Sizes
• The Picture-Perfect Facebook Cover Photo Size
• Facebook Event Photo Size & Dimensions Guide

Facebook Stories ads

Facebook Stories are the disappearing content feature for the network that last only 24 hours on users’ feeds, similar to Instagram or Snapchat Stories. Similar to Instagram, they have a highly visible placement near the top of the desktop or mobile app’s newsfeed, and are a great way to capture immediate audience attention.

Here are the specs and recommendations you need to know for Facebook Stories ads:

Facebook Stories ad image dimensions and guidelines

• Recommended image size: at least 1080 x 1080 pixels
• Recommended ratio is 1.91:1, and while 1:1 and other aspect ratios can be used, the image may be adjusted or masked.
• Max image size of 30MB.
• Recommended image formats are JPG and PNG.

Facebook Stories video ad specs

• Recommended resolution 1080 x 1080.
• Aspect ratio is 9:16.
• Max video file size is 4 GB.
• Recommended video formats are .MP4 and .MOV.
• Video duration range is 1 second to 2 minutes.
• Video max frames 30fps.

Stories ad character limits

• Text: 125 characters.
• Headline: 40 characters.

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