instagram reels adsinstagram reels ads
Support keys: instagram reels ads, /instagram-reels-ads,
Video: NEW Instagram Ads Feature (A Fun One)
Supported keys: instagram reels ads, 2022-10-11, NEW Instagram Ads Feature (A Fun One), Meta has released a new Instagram ads feature which can help improve the results you get from an up and coming Instagram ad type.
User activity on Instagram is moving more towards Reels every day. And that means more and more ad impressions are coming from Instagram Reels.
Improving the quality of your Instagram Reels ad creative just got easier with this new feature…
You can use it to add music to your Instagram Reels ads, helping to improve retention on that ad…
Which will make your Instagram Reels ads more likely to convert.
#instagramads
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Instagram Reels Ads là gì?
Cũng tương tự các hình thức quảng cáo khác như Instagram Ads hay Facebook Ads, Instagram Reels Ads là một phương thức quảng cáo cho phép các nhà quảng cáo hiển thị quảng cáo của họ trên Instagram Reels, nền tảng video dạng ngắn của Facebook (Meta).
Bạn có thể xem quảng cáo là gì để có những góc nhìn toàn diện và đầy đủ nhất về thế giới hay ngành quảng cáo nói chung.
Reels Ads được ra mắt lần đầu toàn cầu vào tháng 6 năm 2021 sau khi được thử nghiệm ở một số thị trường như Brazil và Australia.
Theo Mạng xã hội Instagram:
“Reels là nơi tốt nhất trên Instagram để các thương hiệu có thể tiếp cận những người không (hoặc chưa) theo dõi họ, nơi các thương hiệu và nhà sáng tạo (content creator) có thể được nhiều người dùng khác khám phá.
Reels Ads sẽ giúp doanh nghiệp tiếp cận nhiều khán giả hơn, cho phép mọi người dùng khám phá nhiều nội dung mới mẻ hơn từ thương hiệu và nhà sáng tạo.”
Instagram Reels Ads về cơ bản cũng giống Instagram Stories Ads tức quảng cáo trên phần ‘Câu chuyện’ của Instagram, với định dạng tràn màn hình và video dọc đứng.
Và giống như các quảng cáo khác trên Instagram Stories, các quảng cáo Reels Ads sẽ được hiển thị xen kẻ giữa các video Reels tự nhiên khi người dùng đang duyệt nội dung.
Instagram Reels Ads sẽ được hiển thị ở đâu?
Khi truy cập vào ứng dụng, dưới đây là một số cách mà người dùng có thể thấy quảng cáo Reels của thương hiệu:
- Trong tab Reels, được truy cập qua màn hình chính.
- Trên trang Khám phá (Explore page).
- Trong nguồn cấp dữ liệu (News Feed).
Cũng tương tự như các quảng cáo trên Facebook (Facebook Ads), quảng cáo trên Reels được hiển thị song song và xen kẻ với các nội dung tự nhiên khác.
What are Instagram Reels ads?
Instagram Reels ads are a new placement for ads on the platform. In a nutshell, using Instagram Reels ads is yet another way for businesses to advertise on this platform. (And there are plenty — take a look.)
This advertising form launched globally in mid-June 2021 after being tested in a few select countries, including Brazil and Australia.
According to Instagram, “Reels is the best place on Instagram to reach people who don’t follow you and a growing global stage where brands and creators can be discovered by anyone. These ads will help businesses reach greater audiences, allowing people to discover inspiring new content from brands and creators.”
Instagram Reels ads look a lot like Instagram Stories ads. They are full-screen, vertical videos, like this Instagram Reels ad example from Superstore, a Canadian supermarket chain:
And like Instagram Stories ads, Instagram Reels ads show up between regular, non-sponsored Reels that users are viewing.
Also note that Instagram Reels ads:
- Will loop
- Allow users to comment, share, save and like
Like all ads, Reels ads show up on Instagram marked as sponsored.
Where will my Instagram Reels ads be displayed?
There are a few different ways Instagram users can be served your Reels ads, including:
- In the Reels tab, accessible via the home screen
- On the Explore page
- In their feed
Instagram Reels ads are displayed in the same parts of the app where users discover organic Reels content. This is a great opportunity for brands to step up their game, get creative and seamlessly capture their audiences’ attention when they’re scrolling through similar content.
Decoding Instagram Reels
The concept of Reels was initially started by a popular social media platform – TikTok. After witnessing its vast success, Instagram adopted the feature offering its users to create short video clips of 15 seconds.
Later, this duration was increased to 30 seconds letting users create engaging videos using editing software. In addition, you can add different features such as attractive backgrounds, various video clips, filters, titles, stickers, etc.
A special Reels icon is present at the bottom section of the Instagram page icon. Clicking on this icon displays trending Reels which can be viewed by scrolling through them one by one.
A new addition by Instagram in ads has been introduced on the popular social media platform. In other words, Instagram Reels ads are a unique way through which businesses get to promote their brands on Instagram.
This new variant of the brand campaign was launched worldwide in the middle of June, 2021. However, before its official launch, it was run trial in a few selected countries.
Instagram Reels ads are more or less similar to Instagram Stories ads. The ads appear at regular intervals when users are watching organic Reels.
The ads on Instagram Reels will show as sponsored, repeatedly appearing at fixed intervals where users can also like, share, and comment on them.
Step to creative Instagram Reels
The first step begins with creating an ad using your creativity. For this, you need to record a video, work on its editing and finalize the hashtags. It is better to start with Organic Reels that come with catchy music or trending musical clips.
The second step is to ensure that you have a business Instagram profile and then proceed to Ads Manager. On reaching the manager, hit the “Create” button.
The third step is to identify and select your objective behind promotional campaigns. Depending upon your business and brand requirements, you need to frame your ad based on your target audience.
Here are some of the objectives on which your ad Reels can be based:
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- Number of App installed
- Traffic
- Converting leads
- Promoting your product or brand
- Reach
- Views on videos
The fourth step is filling in the details linked to the ad campaign, such as advertising requirements, finance, schedule, and target audience. Facebook Audience Insights can help you to find out more about your audience and improve it.
The fifth step is placing the ad, preferably through Manual Placements. It would be best if you go to the drop-down menu adjacent to the “Stories” tab. Select the option of “Instagram Reels” to make your ad visible as a Reels ad.
The sixth step is editing your CTA (Call to Action) to engage users to read and react.
This wraps up creating an Instagram Reels ad which will be displayed to the public after going through and approving it.
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