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Video: How to Use Hootsuite Inbox
Supported keys: the hootsuite inbox is used for, 2022-01-06, How to Use Hootsuite Inbox, Inbox is a tool to help you manage your social conversations in one place. Inbox has three main areas: list of conversations, conversation details, and message folders. In this video, we’ll introduce you to Inbox and show you how to get the most out of this powerful new tool.
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A short history of Inbox
The majority of Hootsuite front-end products up until Inbox were based on a traditional request-response model. Clients would query for information from REST APIs, and would often have to do significant work to “massage” this data into formats that made sense for their user interfaces. This often meant that clients would have a great deal of responsibility in how they handled and persisted data, which led to growing complexity and bleeding of business logic into our user interface code.
With Inbox, there was a desire to implement an application-centric API between the clients and back-end services. This application API would offer up data in a format that the clients could render as-is without transformations.
One of the early ideas was offering support for client defined JSON schemas. Instead of the service defining the form of the data, a client would define the schema of the response it expected, which a server would need to conform to in the structure of its responses.
The assumption of client defined schemas drove some of the early development of the Inbox web and mobile clients. Unfortunately, when it came time to implement the application API, there was significant debate over whether or not supporting client defined schemas was feasible given the development resources that were available at the time. In addition, only the web client schema was near completion, with both mobile clients lagging behind.
Eventually a compromise was reached. We would invert the control, and have the application API define its own schema, but that schema would map directly onto interface elements. This led to the adoption of GraphQL as the middle-man application API service, since it provided support for server-side schemas, as well as allowing the clients to query for only the fields they required.
To keep explanations streamlined and avoid some of the domain specific details of the Inbox product, I’ll present a re-imagining of the traditional to-do task tracking application, using the same schema and UI patterns we utilize in Inbox. Picture that this task tracker is going to be used by anywhere between 10–100 users working to triage and keep track of hundreds of ongoing tasks.
Note that some familiarity with GraphQL schema notation is helpful, but not required, to read this article. You can learn more about GraphQL by reading the documentation here.
Explanation
The Hootsuite Inbox is used for saving a collection of regularly used responses so you can reply faster, responding directly to comments made on a thread, and getting a quick overview of public and private messages received on your social accounts.
The Inbox feature allows you to save a collection of regularly used responses which makes replying faster. The Hootsuite Inbox feature allows you to respond directly to comments made on Facebook, LinkedIn, and posts on other social networks. The Inbox feature also provides you an overview of public and private messages received on different social accounts.
Conclusion
This question is a part of the Hootsuite Platform Certification exam. You can get all the answers to the questions asked in this exam by visiting our Hootsuite Platform Certification exam answers page.
Twitter Direct Message Streams Are Gone
Hootsuite’s approach to social media management as a dashboard is to organize the information you want to receive into tabs and streams. You may create and label tabs however you wish, and include within a tab up to 10 streams. Each stream is set to display a particular kind of alert or piece of information.
For Twitter profiles that you connected, that included:
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- Home (tweets from those you follow)
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- Mentions
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- Direct Messages (Inbox or Outbox)
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- My Tweets
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- Likes
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- Retweets
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- Scheduled
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- New followers
Which meant that you could set up a tab for a Twitter profile that included side-by-side-by-side streams of your profile’s mentions, retweets and direct messages, allowing you to see most of your Twitter engagement.
These options were the same for all plans, all Hootsuite users, whether they were Enterprise or on the free plan, or anywhere in between.
Until now.
As of August 16, 2018, Direct Message streams have been completely removed from the tool for all users. It’s no longer possible to create a stream for either Inbound or Outbound Twitter DMs. (Is this news to you? Check your Hootsuite Dashboard and see for yourself, and let me know in the comments whether you were aware of this change.)
How Do Hootsuite Users See Twitter DMs?
While the in-app announcement from Hootsuite states that, as a result of Twitter API changes, the Direct Message Streams are no longer available, they do offer a new Inbox feature that includes that data.
While it seems strange to blame the API for this change when the data is clearly available, Hootsuite is certainly free to change their product however they see fit. What’s notable here though is that the new Inbox feature is not available to Free or legacy paid plan holders.
Hootsuite Help’s response to this common question.
That means if you’re on a free Hootsuite account, or if you’re on an old, grandfathered plan where you’re paying less than $29/month, you’re going to have to upgrade to one of the current plans in order to get the Inbox and continue monitoring Twitter direct messages.
Like many SaaS companies that have been around awhile, Hootsuite’s plans and pricing and features have evolved and changed over time.
For instance, the number of social profiles that a free user can connect has been reduced from 5 to 3, and the old “Pro” plan used to offer up to 50 social profiles. That legacy Pro plan also used to cost less than $10 a month!
Today, the least expensive Hootsuite plan costs $29 a month for 10 social profiles.
Pro plan users who had connected more than 10 social profiles will need to upgrade to the Team Plan at $129/mo for 20 profiles, or the Business Plan at $599/mo for up to 35 profiles. (All prices are based on the more cost-effective annual billing, according to Hootsuite.)
Once you’ve upgraded to an appropriate plan, you’ll have access to Hootsuite’s new Inbox, which is a separate area of the platform. It’s here that you’ll see all direct messages for all connected Twitter profiles, as well as all private messages for all connected Facebook Pages.
If you don’t upgrade, you will not be able to monitor incoming direct messages and, for brands, that could potentially be quite costly. With customers becoming increasingly comfortable using Twitter to communicate questions and issues, brands simply can’t afford to ignore a potential communication channel.
And if you do upgrade, you still won’t restore your DM streams, but rather have a separate place that you need to go to within the app to see those messages, threaded among messages to other connected profiles. For most businesses, that’s not an ideal solution.
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